Solo

Merging innovation with intimacy the exceptionally talented David William Bryan tasked me with his new baby. A premium theatre venue in the heart of Edinburgh that will redefine the the boundaries of theatrical exploration. A place where the art and success of Solo theatre is celebrated, taught and mastered. The logo mark is inspired by the impressive entrance to the venue. A welcoming doorway to a realm where the solitary performer takes centre stage. This branding is all about dramatic warm lighting contrasting with the Solo navy blue brand colour. I explored how the brand would look when applied to performance posters, venue teaser posters, social media marketing, signage as well as member merchandise. The core of the brand is to inspire but to not look intimidating and elitist to anyone pursuing a career in acting.