Beat

Beat is the UK’s eating disorder charity. Their aim is to end the pain and suffering caused by eating disorders. They approached me to take their existing brand and inject some energy into it. This consisted of a brand evolution rather than revolution. We kicked off with a creative workshop that I ran for key members of their team and then using the insights from the workshop I went to work! I tweaked their logo slightly making it less sharp and more welcoming. I brightened their existing colour palette and added a new electrifying colour (electric blue). I created guidelines for them around how to better use their colour, fonts and imagery with a a few additional brand elements I.e. patterns, stickers and illustration. Flipping the idea that charities need to look dull but should rather be more welcoming to their communities.